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I don’t know about you…but this whole social marketing thing has been a devil for me to figure out. It could be that I am just slow but I don’t think so!
There are new sites popping up everyday, there probably isn’t a single day that goes by that I don’t get a request to join a new site. That is all fine and dandy but I begin to feel that I am chasing shiny objects about the time that I have almost caught the prize.
If you watch the “Dog Whisperer”…I feel like I need Cesar to be calm and assertive on me to keep my mind focused on those social marketing tasks that matter and not taking off to catch butterflies when they go by.
For those of you that are in the same mode and are feeling overwhelmed or not knowing where to start to take advantage of this whole web 2.0 thing everyone continues to talk about, I have a starting point for you!
Take the time (before you beat your head against the wall or throw your mouse across the room) to read the Authority Black Book 2009. In fact, do more than read it… apply small chunks of it as it makes sense.
If you apply even half of what is this book you will be light years ahead in getting your social media stuff in a proverbial row! Nice thing is, all the hype you hear about social media and social marketing is true. It is true only if you go be socail however. If you try to use all the social networks as nothing but sales hype tools you will eventually, if not immediately, be talking to yourself!
Do I hear an echo in this empty house?
Check the Authority Black Book , fully updated for 2009, and get to work….
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